Web design is the process of creating and organising the visual layout, user experience and functionality of websites on the internet. This process encompasses how a website looks, how it works, and how users interact with it. The basic components of web design are as follows:
Visual Design:
Aesthetic Structure: Includes visual elements such as the colour scheme, font, images and layout of the website.
Brand Alignment: It is ensured that the website presents an appearance compatible with the brand's identity and values.
User Experience (UX) Design:
User Interface: Organisation of interface elements that facilitate users' interaction with the website.
Accessibility: Making the website accessible and usable on different devices and for different user groups.
User Interface (UI) Design:
Interface Elements: The design of interface elements that users interact with such as buttons, menus, form fields.
Layout and Flow: Information hierarchy and page layout should be logical and intuitive so that users can navigate easily.
Functionality and Technical Structure:
Web Development Integration: Web design is integrated with background coding and programming to make it functional.
Responsive Design: The design is flexible so that the website adapts to different screen sizes and devices.
SEO and Content Strategy:
Search Engine Optimisation: The design must comply with SEO principles so that the website can be easily found by search engines.
Content Management: Effective presentation and management of the content on the website.
Web design is an interdisciplinary field that combines technical skills and creative vision and is critical to creating an effective web presence. Good web design is essential to attract users, provide them with a valuable experience and increase brand awareness.
