Frequently Asked Questions

As OTP, we develop professional, fast and secure websites specially designed for corporate travel agencies. UsingPHP based software, we offer a fully customisable, SEO compatible and customer friendly infrastructure.

Corporate Travel Agency Website Development Process

• Customer Demand is Received: Firstly, customer demands are analysed to design a website suitable for the needs of the travel agency.
  
• Special Design is Prepared: The design phase of the website begins and visual concepts suitable for the brand are developed.
  
• Customer Approval is Obtained: The design is shared with the customer and goes through the approval process. Revisions are made if necessary.
  
• Software Development Starts: In line with the approved design, the website is coded with PHP-based software infrastructure.
  
• Integrations and Customisations are made: Systems and payment solutionssuch as Paximum XML, Amadeus, Sabre are integrated.
  
• Test Process is Completed: Error checks and mobile compatibility tests are performed and the website is made ready for publication.
  
• Publication and Support: After the website is published, necessary technical support and updates are provided.
  

As OTP, we offer fully equipped, user-friendly and scalable solutions for corporate travel agencies.

As OTP, we offer professional, secure and functional web design services for corporate companies. UsingPHP based software infrastructure, we develop fully customisable, SEO compatible and mobile friendly websites.

Corporate Web Design Process

• Customer Demand and Needs Analysis: First of all, we make an analysis in line with the customer's business model, target audience and expectations.
  
• Special Design Development: We create a web design concept suitable for the corporate identity of the brand.
  
• Customer Approval: After the design phase is completed, we get approval from the customer and make revisions if necessary.
  
• Software Development: The site is coded and dynamic content management is provided with PHP infrastructure through the approved design.
  
• SEO and Mobile Optimisation: The website is optimised for search engines and mobile compatibility tests and made ready for publication.
  
• Tests and Publication Process: The site is tested in different browsers and devices and published.
  
• Support and Updates: Technical support is provided after the site is published and updates are made when necessary.
  

As OTP, we offer fast, modern and functional web solutions for corporate companies to have a strong presence in the digital world.

As OTP, we develop websites that display perfectly and work smoothly on all devices by providing responsive (mobile compatible) web design services. We create flexible designs compatible with mobile, tablet and desktop devices.

Responsive Web Design Process

• Analysing Customer Needs: Firstly, we determine the customer's business model, target audience and sectoral needs.
  
• Mobile Compatible Design Development: We create a web design conceptthat is fully compatible with mobile, tablet and desktop devices.
  
• Scalable Grid System Usage: We code flexible and dynamic designswith HTML, CSS and PHP based infrastructure.
  
• Testing and Optimisation: The website is tested on different screen sizes to ensure that it works smoothly on all devices.
  
• SEO and Speed Optimisation: We develop an SEO compatible websiteby optimising page loading speeds.
  
• Publishing and Technical Support: We offer technical support and maintenance services after the website is launched.
  

As OTP, we offer responsive web design solutions that are user-friendly, flexible and work smoothly on all devices.

As OTP, we design modern, functional and user-friendly corporate websites for hotels. We strengthen the digital presence of hotelsby developing visually impressive, fast, SEO compatible and mobile compatible websites.

How Do You Do Corporate Hotel Web Design?

• Receiving Customer Demands: Firstly, the concept, target audience and needs of the hotel are determined.
  
• Special Design Development: A user experience-oriented design that best reflects the hotel is created.
  
• Reservation System Integration: The hotel's existing online booking engine is integrated into the site.
  
• Mobile and SEO Optimisation: Optimisation is madeto be compatible with all devices and to rank high in search engines.
  
• Testing and Publishing: After the website is tested on all devices and browsers, it is published.
  
• Support and Updates: Regular maintenance, technical support and updates are provided after publication.
  

As OTP, we offer professional web design services for corporate hotels to have a strong digital presence and increase direct bookings.

What is E-Commerce?

E-commerce is a digital commerce model that enables the buying and selling of goods and services over the internet. Today, it is one of the most effective methods for businesses to reach large customer masses, reduce operational costs and increase sales.

What is Digital Commerce Software and Why is it Important?

Digital commerce software is a system used for online businesses to showcase their products, manage orders, store customer data, and process payment transactions securely. It can be customised for businesses of all sizes and has a structure suitable for growth.

Which Features Should E-Commerce Software Have?

• User Friendly Interface: It offers an intuitive structure for easy use, product management and order tracking.
  
• Security Measures: Protects customer data with measures such asSSL certificates and secure payment systems.
  
• Versatile Payment Options: It provides the ability to receive paymentswith credit/debit cards, money orders, digital wallets and cryptocurrencies.
  
• Integration Support: It facilitates business processesby working in harmony with order management, inventory control and accounting software.
  

What Does E-Commerce Consultancy Services Cover?

Strategic Planning and Market Analysis:

It guides businesses in determining the right e-commerce strategies, analysing competitors and understanding market dynamics.

Software Selection and Implementation:

Determination and integration of the best e-commerce software suitable for the size, product range and operational needs of the business is ensured.

Digital Marketing and Customer Management:

Support is provided for SEO, social media marketing and digital advertising strategies to grow the customer base.

What is Required for Success in E-Commerce?

For a successful e-commerce business, the right software selection, effective marketing strategies and strong customer management are required. Working with experienced consultants helps businesses grow in the digital market and gain an advantage over their competitors.

What are the Advantages of E-Commerce?

• 24/7 Sales Opportunity: It offers a constantly open sales channel compared to physical stores.
  
• Wide Customer Base: Provides the opportunity to expand to local and international markets.
  
• Lower Operational Costs: It offers business management with lower expenses compared to physical store costs.
  
• Easy Management and Scalability: It offers infrastructure and management tools suitable for the growth of the business.
  

Why is the Right Strategy Important for E-Commerce Businesses?

To be successful in the e-commerce sector, it is necessary to establish a strong infrastructure with the right software, strategic marketing and secure payment systems. Businesses should take advantage of innovative solutions to scale in the digital age, expand their customer base and increase revenue streams.

Tourvisio and Paximum API integration allows travel agencies and online booking platforms to automate services such as hotels, flights, transfers and holiday packages and access a large inventory.

What Does Tourvisio / Paximum API Integration Offer?

• Real-time hotel, flight and transfer bookings
  
• Access to a wide network of suppliers
  
• Dynamic pricing and instant availability control
  
• Suitable infrastructure for B2B and B2C platforms
  

Which services can be integrated with Tourvisio and Paximum API?

• Hotel bookings (Real-time price and availability update)
  
• Flight ticket reservations (Instant ticketing with airline integration)
  
• Transfer services (private and shared transfer options)
  
• Car hire services (direct connection with global suppliers)
  
• Holiday packages (Flight + hotel + transfer combined sales)
  

How to make Tourvisio / Paximum API Integration?

• Obtain authorisation for API access
  
• The system is integrated into the existing booking infrastructure
  
• Real-time price and availability checks are tested
  
• Payment and cancellation policies are set
  
• The fully integrated system is launched and monitored
  

Why is Tourvisio / Paximum API integration necessary?

• Provides operational efficiency with automated booking process
  
• Offers competitive price advantage with its wide supplier network
  
• Saves labour by reducing the need for manual operation
  
• Increases conversion rates by enhancing customer experience
  

Who can work with Tourvisio / Paximum API?

• Travel agencies and tour operators
  
• Online travel platforms (OTAs)
  
• B2B and B2C travel service providers
  
• Hotel and accommodation providers
  

How can you grow your business with Tourvisio / Paximum API?

By digitalising your services with API integration, you can reach a wider customer base in the global market and increase your sales.

Customised e-commerce software allows businesses to develop a customised online sales platform in accordance with their own needs and business model. Unlike ready-made solutions, it is designed and coded completely according to customer demands.

What advantages does customised e-commerce software offer?

• Customised design and user experience for your business
  
• Customisable payment systems and shipping integration
  
• Better performance with SEO compatible and fast page structures
  
• System suitable for growth with scalable infrastructure
  

Which features are available in customised e-commerce software?

• Custom design interface and mobile compatibility
  
• Order, inventory and customer management panel
  
• Secure payment integrations (Virtual POS, crypto, wire transfer, etc.)
  
• Campaign and discount management
  
• Product and category management
  

How does the e-commerce software process work?

• Firstly, customer demands and business model are analysed
  
• A special design is prepared and after approval, the software process starts
  
• E-commerce platform is developed and entered into the test process
  
• Payment, cargo and other integrations are completed and the system goes live
  

Who needs customised e-commerce software?

• Businesses whose standard e-commerce infrastructures do not fit the business model
  
• Brands with special payment and shipping processes
  
• Companies that want a more unique design and improved user experience
  

How does customised e-commerce software contribute to businesses?

It helps businesses sell more and make a difference in the market by offering better customer experience, improved performance and flexibility because it is completely tailor-made.

A booking engine is a system that allows online booking of services such as hotels, flights, golf, transfers, tours, car hire and theme park entrance tickets. Online Tourism Partner (OTP) offers a comprehensive booking engine for both B2B and B2C customers.

What is the purpose of a booking engine?

• Providing B2B and B2C customers with access to hotels, flights, tours, transfers and other services
  
• Making it easier for hotels and agencies to receive direct bookings by integrating into their websites
  
• Providing alternative booking opportunities in regions where charter flights are not available
  
• To incentivise sales by earning loyalty points for B2B systems
  
• Increasing sales volume with special promotions and campaigns
  

Which services does the booking engine cover?

• Hotels (Contract management and reservation panel)
  
• Flight bookings (with Paximum integration)
  
• Hotel + Flight packages
  
• Transfer services (private car and shared transfer options)
  
• Tour packages (Private or group tours)
  
• Car hire services
  
• Theme park entrance tickets and additional services
  

What features are available in B2B / B2C systems?

• A user-friendly panel for agencies
  
• Hotels can follow their own sales with management screens
  
• Instant booking, price and availability check
  
• Detailed reporting and sales analyses
  
• Constantly updated campaigns and promotions
  

Who is the booking engine suitable for?

• Travel agencies and tour operators
  
• Hotels and accommodation providers
  
• B2B and B2C businesses offering online booking services
  

How does a booking engine help businesses?

This system offers businesses the opportunity to improve customer experience, optimise operational processes and increase sales. Businesses with an online reservation system gain an advantage over their competitors in the digital transformation process.

The Agent Loyalty Programme is a system that encourages travel agents to increase their sales and earn rewards based on their performance. Developed by Online Tourism Partner, this programme helps hotels build stronger ties with their loyal business partners.

What is the purpose of the Agency Loyalty Programme?

• Increasing the loyalty of agencies by rewarding sales performance
  
• To encourage sales of upper segment rooms such as suites and villas
  
• Analysing which room types perform better in which markets
  
• To follow the operators and DMCs that the agencies cooperate with
  
• Optimising sales by monitoring booking traffic
  
• Increasing sales through regional and seasonal campaigns
  

Which features does the B2B Loyalty Programme include?

• Custom designed agency website
  
• Viewing hotel, room details and contract prices
  
• Loyalty point calculation and tracking system
  
• Agency membership module and advantageous reservation screen
  
• Market-specific customised point calculation system
  
• A user-friendly management panel for agency performance monitoring
  
• Management screen where hotels can analyse agency performances
  

Who is the Agency Loyalty Programme suitable for?

• Travel agencies and tour operators
  
• B2B sales travel platforms
  
• Agencies in constant co-operation with hotels
  

How does the Agent Loyalty Programme provide advantages?

This programme helps hotels to generate more sales and create loyal business partners while increasing the motivation of agents. Thanks to the reward system based on sales performance, agents are incentivised to make more bookings.

Tour software is a software system for travel agencies and tour operators that enables managing tours, optimising booking processes and improving the customer experience. Online Tourism Partner (OTP) offers an innovative and flexible tour module for B2B and B2C customers.

What advantages does tour software offer?

• Flexible planning with a wide range of tour options
  
• Easy booking tracking with comprehensive management panel
  
• Enhancing customer experience with multiple payment options
  
• Optimising business revenues by cost and profit analysis
  

Which features are included in the tour software?

• Flexible tour definition (short and long tours, domestic/international tours, cruise and safari tours)
  
• Support for defining different currencies and exchange rates
  
• Pricing option according to age (adult, child, etc.)
  
• Quota and availability management
  
• Possibility of prepayment with voucher system
  
• Detailed reporting and analysis tools
  

Who is the tour software suitable for?

• Travel agencies and tour operators
  
• Businesses selling tours through B2B and B2C platforms
  
• Travel service providers offering holiday packages
  

How does tour software contribute to businesses?

This system offers businesses the opportunity to easily manage their tour operations, increase customer satisfaction and optimise their revenues. It offers a powerful solution for companies that want to gain a competitive advantage in the digitalising tourism sector.

Transfer software is a system that facilitates the management of airport-hotel, city and private transfer services for travel agencies, hotels and tourism businesses. Developed byOnline Tourism Partner (OTP), this software offers businesses a fast and efficient solution with flexible pricing, additional service options and a user-friendly interface.

What advantages does transfer software offer?

• Providing services for B2B and B2C customers
  
• Solutions for every need with flexible pricing options
  
• Improving customer experience with additional services (child seat, private car, VIP services)
  
• Facilitating the booking process with multiple payment options
  

What features are included in the transfer software?

• Advanced management panel for airport-hotel transfers
  
• Defining prices and exchange rates for different currencies and market conditions
  
• Comprehensive reservation management and quota tracking
  
• Flexible payment solutions with voucher and online payment systems
  
• Customisable system structure according to customer demands
  
• Business performance analysis with detailed reporting tools
  

Who is the transfer software suitable for?

• Travel agencies and tour operators
  
• Hotels and accommodation providers
  
• Businesses offering VIP transfer service
  

How does transfer software help businesses?

This system offers businesses the opportunity to optimise their booking processes, increase customer satisfaction and ensure operational efficiency. It offers a powerful solution for companies that want to gain a competitive advantage in the digitalised tourism sector.

Car hire software is a system that enables travel agencies and businesses to manage daily or long-term car hire operations. Developed byOnline Tourism Partner (OTP), this software offers advanced management tools to improve customer experience and optimise operations.

What advantages does car hire software offer?

• Providing car hire services to B2B and B2C customers
  
• Ability to define different delivery points with flexible location definition
  
• Wide range of short and long term car hire options
  
• Increasing customer satisfaction with different payment options
  
• Increasing operational efficiency by making detailed cost and profitability analyses
  

What features are available in car hire software?

• Daily and long term rental support
  
• Flexible pick-up and delivery points
  
• Pricing suitable for different currencies with exchange rate definition
  
• Pricing options according to age
  
• Quota and availability management
  
• Secure payment solutions with voucher and online payment systems
  
• Detailed reporting and analysis tools
  

Who is the car hire software suitable for?

• Travel agencies and tour operators
  
• B2B and B2C car hire businesses
  
• Companies offering car hire solutions in the tourism sector
  

How does car hire software contribute to businesses?

This system improves the operational efficiency of businesses while increasing customer satisfaction by digitalising car rental processes. It facilitates business management with faster booking processes and comprehensive reporting tools.

Golf software is a system that enables golf tourism businesses to manage their operations, optimise booking processes and enhance the customer experience. Developed byOnline Tourism Partner (OTP), this software offers a comprehensive digital solution for golf courses, hotels and agencies.

What advantages does golf software offer?

• Offer golf packages for sale with hotel and flight options
  
• Providing wide reach on B2B and B2C platforms
  
• Manage availability by facilitating tee time bookings
  
• Flexible pricing and promotional options
  
• Analysing sales and performance with detailed reporting tools
  

What features are available in golf software?

• Hotel and golf course identification and management panel
  
• Add different room types and accommodation packages
  
• Direct booking to golf courses with tee time module
  
• Payment integrations and voucher system
  
• Flexible trade with B2B & B2C sales systems
  
• Updatable campaign and event modules
  

Who is the golf software suitable for?

• Golf agencies and tour operators
  
• Businesses selling B2B and B2C golf packages
  
• Golf courses and golf hotels
  

How does golf software contribute to businesses?

This system helps golf tourism businesses to expand their customer portfolio, increase their sales and streamline their operations. It is a powerful solution for companies that want to gain a competitive advantage in the digitalised tourism sector.

Hotel & Contract Identification is a software system that enables hotels and tourism agencies to manage room sales, pricing strategies and booking processes. Developed byOnline Tourism Partner (OTP), this system is designed to optimise call centre and agency sales operations.

What advantages does Hotel & Contract Definition software offer?

• Combining the different needs of hotels and agencies in a single contract structure
  
• Customised pricing based on market, country and exchange rate
  
• Support B2B and B2C room sales and loyalty programmes
  
• Facilitate availability, price and booking management from a single panel
  

What features are available in Hotel & Contract Definition software?

• Adding and updating hotel and room profiles
  
• Contract-based pricing and discount options
  
• Opening or closing rooms for sale in certain periods
  
• Defining child policies
  
• Special pricing for different countries and markets
  
• Setting reservation cancellation and acceptance deadlines
  
• Possibility to upload contracts manually or in Excel format
  

Who is Hotel & Contract Identification suitable for?

• Hotels and accommodation providers
  
• Travel agencies and tour operators
  
• B2B and B2C hotel reservation service providers
  

How does Hotel & Contract Identification software contribute to businesses?

This system helps hotels and agencies to increase operational efficiency and optimise their revenues by digitalising their sales processes. It enables businesses to gain a competitive advantage with faster pricing, easy contract management and centralised booking tracking.

CRM and call centre software is a system that helps businesses operating in the tourism sector to manage customer relationships and increase call centre sales. Developed byOnline Tourism Partner (OTP), this software allows B2C and B2B customers to offer a wide range of services such as hotels, flights, transfers, tours, car hire, golf packages and theme park tickets.

What advantages does CRM - Call Centre software offer?

• Increasing profitability by increasing B2B and B2C call centre sales
  
• Collecting and analysing customer data and providing personalised services
  
• Increase bookings by building trust directly through a strong customer contact network
  
• Increasing sales by organising advertising campaigns for different markets
  

Which features are included in CRM - Call Centre software?

• Hotel and flight reservation management
  
• Transfer, tour, golf packages and car hire services
  
• B2B theme park ticket sales and special offers
  
• Customer management with sales CRM and call centre module
  
• Call centre management with virtual switchboard infrastructure
  
• Effective customer communication with SMS and e-mail integration
  
• Secure payment transactions with virtual POS integration
  
• Personnel performance tracking and progress payment calculation
  
• Pricing control with markup management
  

Who is CRM - Call Centre software suitable for?

• Travel agencies and tour operators
  
• B2B and B2C businesses offering online booking services
  
• Sales teams who want to manage direct customer relations of hotels
  

How does CRM - Call Centre software contribute to businesses?

This system offers businesses the opportunity to strengthen customer relations, optimise call centre operations and increase sales. It is an ideal solution for companies that want to maximise customer satisfaction and provide competitive advantage in the digitalising tourism sector.

Customer Loyalty Programme is a system that enables hotels to increase brand loyalty by rewarding their customers. Developed byOnline Tourism Partner (OTP), this programme aims to increase direct bookings and increase customer satisfaction by offering special privileges to customers.

What advantages does the Customer Loyalty Programme offer?

• Strengthening customer loyalty by increasing brand value and prestige
  
• Increase profitability by promoting direct hotel bookings
  
• Providing personalised services by analysing customer habits
  
• Providing discounts and free services by earning loyalty points
  
• Offer additional point incentives to increase sales of upper segment rooms and villas
  

Which features are included in the Customer Loyalty Programme?

• Custom designed customer membership and reservation panel
  
• Points calculation module for hotels and room details
  
• Different scoring systems according to the market
  
• Screens where customers can track their scores and bookings
  
• Ability to manage and analyse loyalty programme data for hotels
  
• Keeping campaigns and events up to date
  

Who is the Customer Loyalty Programme suitable for?

• Hotels and accommodation providers
  
• B2C customer-oriented tourism businesses
  
• Businesses looking to increase their direct bookings
  

How does the Customer Loyalty Programme contribute to businesses?

This system enables hotels to gain long-term customers by offering customers a more personalised experience. Loyalty programmes increase the likelihood of customers making repeat bookings, while enabling hotels to gain a competitive advantage by strengthening their marketing strategies.

KVKK (Personal Data Protection Law) and cookie management integration is a system that enables the management of cookie policies on websites in order to protect user data and comply with legal regulations. Online Tourism Partner (OTP) helps companies fulfil their legal requirements by offering solutions that comply with GDPR (General Data Protection Regulation) and KVKK regulations in Turkey.

Why is Cookie Management and GDPR Integration important?

• To comply with legal regulations by protecting user privacy
  
• To provide website visitors with clear and understandable information about the use of cookies
  
• To enable users to exercise their right to accept or reject cookies
  
• Limiting advertising and analytics tracking without user consent
  
• Integrating SEO and digital advertising strategies with cookie management
  

How should KVKK and GDPR compliant cookie management be?

• Cookie policy should be created and presented to users in a transparent manner
  
• Users must have the option to accept or reject cookies
  
• Analytics and advertising cookies should not work without consent
  
• SEO and advertising campaigns should be optimised to comply with the new regulations
  

Who needs cookie management and GDPR integration?

• Hotels and travel agencies providing services through their websites
  
• B2B and B2C tourism platforms
  
• All businesses that process personal data and track advertisements
  

How does KVKK and GDPR compliant cookie management contribute to businesses?

This system helps companies fulfil their legal responsibilities while increasing user confidence. It is a powerful solution for businesses that want to succeed in the digital transformation process.

Paid marketing is a strategic advertising management process that enables tourism businesses to increase their visibility in the digital environment and increase bookings and brand awareness. Online Tourism Partner (OTP) enables hotels, travel agencies and tour operators to reach their target audience through tools such as Google Ads, social media ads and search engine marketing (SEM).

Which Advantages Do Paid Marketing Services Offer?

• Creating the most efficient marketing strategies by analysing the target audience correctly
  
• Drive more bookings and customer acquisition
  
• Stand out in the sector by increasing brand awareness
  
• Managing the advertising budget in the most efficient way
  
• Continuously improving campaigns with performance analysis and optimisation
  

What is offered in Paid Marketing Strategies?

1. Comprehensive Market Analysis

• Target audience identification: Analysing demographic information, interests and travel habits of potential customers
  
• Competitor analysis: Creating differentiation opportunities by analysing competitors' marketing strategies
  

2. Customised Campaign Strategy

• Target-orientated planning: Creating campaigns to meet specific objectives, such as increasing bookings, building brand awareness or introducing new services
  
• Selection of the most appropriate advertising channels: Strategic use of platforms such as Google Ads, Facebook, Instagram, LinkedIn
  

3. Creative and Interesting Advertisement Content

• Eye-catching visuals: Professional designs that engage users
  
• Compelling ad copy: Driving more conversions with calls to action
  

4. Search Engine Marketing (SEM)

• Keyword optimisation: Identifying the most appropriate keywords to increase click-through rates
  
• Google Ads and PPC (Pay Per Click) management: Ensuring that the adverts reach the right target audience by using the budget in the most efficient way
  

5. Social Media Advertising

• Platform-specific advertising strategies: Advertising campaigns designed separately for Facebook, Instagram and LinkedIn
  
• Influencer collaborations: Strengthening the promotion of the hotel or destination by collaborating with travel influencers
  

6. Analytics and Performance Tracking

• Conversion rate tracking: Analysing how advertising campaigns affect customer conversions
  
• Optimisation process: Making strategic changes to improve ad performance
  

7. Budget Management and Transparent Reporting

• Cost effectiveness: Optimising the budget to achieve the best results
  
• Reporting Provide regular updates on campaign performances
  

8. Customer Journey Optimisation

• Retargeting strategies: Retargeting users who enter the website but do not convert
  
• Conversion rate optimisation: Attract more customers by continuously optimising landing pages and ad content
  

Who is Paid Marketing Suitable for?

• Travel agencies and tour operators
  
• Hotels, resorts and boutique accommodation
  
• Businesses offering travel services through B2B and B2C platforms
  

How Does Paid Marketing Contribute to Businesses?

This system enables businesses in the tourism sector to be more visible in the digital market, receive more bookings and make the most of their advertising budget. Online Tourism Partner's paid marketing services help businesses expand their customer base and optimise their marketing strategies.

Social media management is a digital marketing strategy that enables businesses in the tourism sector to interact with travellers by increasing brand awareness. Online Tourism Partner (OTP) enables hotels, travel agencies and tour operators to reach a wide audience and increase bookings by using social media channels in the most efficient way.

What Advantages Do Social Media Management Services Offer?

• Reaching a wider audience by increasing brand awareness
  
• Increased engagement and customer loyalty
  
• Increase bookings by targeting potential customers
  
• Strengthening brand credibility through influencer collaborations
  
• Increase conversion rates with targeted advertising campaigns
  

What is offered in Social Media Management Strategies?

1. Strategic Social Media Planning

• Target audience analysis: Identifying the interests and demographic information of travellers
  
• Content strategy development: Creating custom content plans in line with brand identity and goals
  

2. Engaging Content Production

• Visual storytelling: Creating professional photo and video content that highlights travel experiences
  
• Compelling copywriting: Creating engaging posts that inspire travel and increase engagement
  

3. Platform Specific Management

• Effective brand management on platforms such as Facebook, Instagram, Twitter, LinkedIn
  
• Ensuring maximum reach by sharing optimised posts for each platform
  

4. Community Engagement and Follower Growth

• Increase engagement by responding instantly to customer comments and messages
  
• Implement community management strategies to build a loyal following
  

5. Influencer Marketing Collaborations

• Increasing the reach of the brand by collaborating with popular influencers in the tourism sector
  
• Manage influencer campaigns aligned with brand messaging
  

6. Social Media Advertising

• Creating and managing paid advertising campaigns for the target audience
  
• Recovering non-booking users with retargeting strategies
  

7. Analytics and Reporting

• Creating development strategies by monitoring social media performance
  
• Providing detailed reports on engagement, follower growth and conversion rates
  

8. Crisis Management and Reputation Control

• Regularly monitor customer feedback to protect brand reputation
  
• Responding quickly and professionally to negative comments and crisis situations
  

Who is Social Media Management Suitable for?

• Hotels, resorts and boutique accommodation
  
• Travel agencies and tour operators
  
• Businesses providing services through B2B and B2C platforms
  

How Does Social Media Management Contribute to Businesses?

This system helps businesses reach a wider customer base by enabling them to use social media platforms in the most efficient way. With a strong social media strategy, you can increase booking rates by highlighting your brand in the industry.

Web analytics services are a strategic process that enables tourism businesses to increase web traffic, improve customer experience and increase conversion rates by analysing user behaviour on digital platforms. Online Tourism Partner (OTP) helps businesses optimise their digital presence by offering web analytics solutions specific to the tourism industry.

Which Advantages Do Web Analytics Services Offer?

• Improving strategic decision making process by analysing visitor behaviour
  
• Use marketing budget more efficiently by tracking campaign performances
  
• Increase organic traffic by optimising SEO and content strategies
  
• Increasing user engagement and conversion rates by improving the website experience
  

What is offered in Web Analytics Strategies?

1. Comprehensive Web Traffic Analysis

• Visitor tracking: Analysing users' locations, devices and how they navigate the website
  
• Determining traffic sources: Determine whether traffic to the website is driven by organic search, paid advertising, social media or referral links
  

2. User Behaviour Analyses

• Engagement metrics: Understanding user behaviour by measuring metrics such as page views, time on site, bounce rates
  
• Conversion tracking: Analysing users' conversions such as making reservations, newsletter sign-ups
  

3. Performance Measurement of Marketing Campaigns

• Campaign analysis: Evaluating the effectiveness of online marketing campaigns in driving traffic and conversions
  
• ROI evaluation: Using the budget in the most efficient way by analysing the return on investment of different advertising channels
  

4. Special Reporting and Dashboards

• Customised reports: Create business-specific web analytics reports
  
• Real-time dashboards: Monitor web traffic by providing access to instant data
  

5. Advanced Analytical Techniques

• Segmentation analysis: Analysing the behaviour of users by dividing them into specific segments such as new and returning visitors
  
• Funnel analysis: Identify the stages at which users leave before making a booking
  

6. A/B Testing and Website Optimisation

• Experiments Conducting A/B tests on website layout, content and design to identify the best converting options
  
• Optimisation recommendations: Providing data-driven recommendations to improve user experience
  

7. SEO and Content Analytics

• SEO performance tracking: Analysing the website's rankings in search engines and organic traffic
  
• Content effectiveness analysis: Identify the most engaging and converting content
  

8. Social Media and Paid Ad Analytics

• Social media analyses: Tracking traffic and interaction from Facebook, Instagram and other platforms
  
• Paid advertising analysis: Measuring the performance of Google Ads and social media adverts
  

Who are Web Analytics Services Suitable for?

• Hotels, travel agencies and tour operators
  
• Businesses providing tourism services through B2B and B2C platforms
  
• Tourism companies that want to improve their digital marketing strategies
  

How Web Analytics Services Contribute to Businesses?

This system enables businesses to manage their digital assets more effectively, helping them improve customer experience and increase revenues. With data-driven decisions, you can strengthen your competitive advantage in the tourism sector.

AI content generation is a system that enables businesses in the travel and hospitality industry to create AI-powered content to strengthen their digital marketing strategies. Online Tourism Partner (OTP) enables hotels and travel agencies to reach a global audience with multilingual, SEO-compatible and personalised content production.

Which Advantages Does Content Production with Artificial Intelligence Offer?

• Providing access to global audiences with multilingual content support
  
• Achieving higher rankings in search engines with SEO compatible content
  
• Increasing customer interaction with brand-specific content
  
• Creating content that attracts the attention of the target audience by analysing trends
  
• Saving time with faster and cost-effective content production
  

How Does Artificial Intelligence Assisted Content Production Work?

1. Multilingual Content Production

• Addressing international customers by producing content in different languages
  
• Being effective in local markets by ensuring language and cultural compatibility
  

2. SEO Optimised Content

• Producing content in accordance with search engine algorithms
  
• Increasing organic traffic with keyword optimisation
  

3. Personalised Content Strategies

• Creating content suitable for the brand's identity and target audience
  
• Providing dynamic content production according to customer interests
  

4. Data Analysis and Trend Tracking

• Identify the most effective content types by analysing user interaction data
  
• Developing content strategies based on popular topics
  

5. Time and Cost Savings

• Providing advantage to businesses with fast and low-cost content production
  
• Automating the content production process, enabling a more efficient marketing approach
  

Who is Content Production with Artificial Intelligence Suitable for?

• Hotels, holiday villages and resorts
  
• Travel agencies and tour operators
  
• Tourism companies that want to improve their digital marketing strategies
  

How Does Artificial Intelligence Content Generation Contribute to Businesses?

This system enables businesses in the travel industry to reach a wider customer base by strengthening their digital marketing strategies. With AI-supported content production, you can increase your brand awareness, create customer loyalty and gain competitive advantage.

SEO-focused content management is a process that involves creating and managing optimised content to enable businesses in the tourism industry to achieve higher rankings in search engines. Online Tourism Partner (OTP) develops SEO strategies for hotels, travel agencies and tour operators to increase organic traffic and increase bookings.

Which Advantages Does SEO-Oriented Content Management Offer?

• Increasing brand awareness by attracting more organic traffic to the website
  
• Gaining more customers with targeted keywords
  
• Providing competitive advantage by ranking high in Google and other search engines
  
• Building authority with SEO-friendly blog content
  
• Strengthening user experience with mobile and technical SEO improvements
  

What are SEO-Oriented Content Management Strategies?

1. Comprehensive SEO Analysis and Strategy Development

• Website analysis: Identify areas for improvement by determining the strengths and weaknesses of SEO
  
• Keyword research: Creating content strategy by identifying the most used words by travellers
  

2. SEO-Optimised Content Production

• Creating informative and impressive content suitable for the target audience
  
• Sharing tourism trends and tips with SEO compatible blog posts
  

3. On-Page Optimisation

• Optimising meta titles and descriptions for search engines
  
• Improving user experience by creating SEO-friendly URL and site navigation
  

4. Off-Page SEO Strategies

• Gaining backlinks from authoritative tourism sites
  
• Using social media platforms to support SEO efforts
  

5. Local SEO for Tourism

• Increase visibility by optimising Google My Business and other local listings
  
• Targeting travellers with regional content strategies
  

6. Technical SEO Improvements

• Improving page load times with website speed optimisation
  
• Improving SEO performance by providing mobile compatibility
  

7. Continuous Monitoring and Optimisation

• SEO performance tracking with Google Analytics and other tools
  
• Updating SEO strategy according to changing algorithms
  

8. Reporting and Analytics

• Providing comprehensive reports on keyword rankings, website traffic and conversion rates
  
• Developing improvement suggestions based on SEO performance
  

Who is SEO Focused Content Management Suitable for?

• Hotels, resorts and boutique accommodation
  
• Travel agencies and tour operators
  
• Businesses providing tourism services through B2B and B2C platforms
  

How Does SEO-Oriented Content Management Contribute to Businesses?

This system enables businesses in the tourism sector to attract more customers by increasing their digital visibility. With SEO optimisation, you can gain a competitive advantage and rank higher in search engines.

Search Engine Optimisation (SEO) is the strategic work done to ensure that tourism businesses rank higher in Google, Bing and other search engines. Online Tourism Partner (OTP) provides SEO services for travel agencies, hotels and tour operators, increasing organic traffic and increasing customer conversion rates.

What Do SEO Services Bring to Businesses?

• Ensures that the website ranks high in search engines
  
• Increases brand awareness by attracting more organic traffic
  
• Increases revenue by increasing customer conversion rates
  
• Improves the user experience, allowing visitors to stay on the site longer
  

What are SEO Strategies?

1. SEO Audit and Strategy Development

• Website analysis: Identifying strengths and weaknesses of SEO
  
• Keyword research: Identifying the most valuable words that potential customers search for
  

2. On-Page SEO Optimisation

• Content optimisation: Creating high-quality content with targeted keywords
  
• Meta title and descriptions: Preparing engaging descriptions to increase click-through rates
  

3. Technical SEO Development

• Website speed optimisation: Improving user experience with faster load times
  
• Mobile compatibility: Creating a website that works smoothly on mobile devices
  

4. Off-Page SEO Strategies

• Backlink building: Acquire backlinks from strong and reliable tourism sites
  
• Social media integration: Using social media platforms to support SEO work
  

5. Local SEO for Tourism Businesses

• Google My Business optimisation: Optimising business information to reach local customers
  
• Creating localised content: Creating specialised content targeting regional searches
  

6. Continuous Monitoring and Reporting

• SEO performance tracking: Regularly analyse keyword rankings and organic traffic
  
• Detailed SEO reports: Monthly reporting of organic traffic, user behaviour and overall SEO progress
  

7. User Experience (UX) Optimisation

• Site structure and navigation organisation: Reduce bounce rates by providing a user-friendly experience
  
• Improving engagement metrics: Enabling users to spend more time on the website
  

8. Content Marketing and Strategy

• Blog management: Creating content on travel tips, destination guides and current tourism trends
  
• Use of multimedia content: Making content more engaging with images, videos and infographics
  

Who is SEO Suitable for?

• Hotels, resorts and boutique accommodation
  
• Travel agencies and tour operators
  
• Businesses providing tourism services through B2B and B2C platforms
  

How SEO Services Contribute to Businesses?

This system helps businesses in the tourism sector to attract more customers by ensuring that they rank high in search engines. Thanks to SEO strategies, you can gain more competitive advantage in the sector by increasing the digital visibility of your business.

Content marketing is the strategy of creating and distributing valuable and relevant content to reach, inform and influence brands' target audience. It can include various formats such as blog posts, guides, videos and infographics.

What is a backlink and why is it important?

A backlink is a link from another website to your website. It is seen as a vote of confidence for search engines and helps your website achieve higher rankings by increasing its authority.

How to combine content marketing and backlink services?

Content marketing supports the process of gaining backlinks by creating quality and valuable content. Informative and original content encourages other websites to naturally link to you.

Why is content marketing important in the travel industry?

In the tourism and travel industry, content marketing plays a critical role in providing customers with information about destinations, helping them plan their travels and increasing brand credibility.

How to create SEO-orientated content?

SEO-compliant content includes keywords with high search volume, titles and meta descriptions are optimised, images are supported with appropriate alt tags, and content is organised to enhance the user experience.

Which type of content is most effective for gaining backlinks?

• Guides and ‘How-To’ content
  
• Data-driven research and statistics
  
• Original videos and infographics
  
• Guest blog posts and sector-related analyses
  

How to gain backlinks organically?

Organic backlinks can be gained through methods such as producing quality content, guest writing on industry-related websites, sharing content on social media and influencer collaborations.

Are low quality backlinks harmful?

Yes, backlinks from low-quality or spammy sites can damage your website's reputation in the eyes of search engines and lower your ranking.

Why are guest blog posts important?

Guest blog posts allow you to promote your brand to a wide audience as well as get valuable backlinks from authoritative sites.

What is the contribution of multimedia content to backlink strategy?

Images, videos, interactive maps and infographics increase your chances of gaining organic backlinks by getting more shares.

How to integrate content marketing with social media?

Sharing content on social media platforms expands reach and contributes to SEO indirectly through social signals.

How to analyse backlinks?

SEO tools (Ahrefs, SEMrush, Moz, etc.) can be used to analyse the quality, source and impact of backlinks.

Which backlinks are more valuable?

Backlinks that are authoritative, appropriate to the sector and gained naturally are the most valuable.

How long does the backlink building process take?

Gaining backlinks can take time and is a long-term process. However, permanent results can be achieved with a regular and quality content strategy.

How can I measure the impact of backlinks on SEO?

You can measure the impact of backlinks by tracking your search engine rankings, organic traffic changes and conversion rates.

What are the best content distribution channels in the tourism industry?

• Travel blogs and websites
  
• Social media platforms (Instagram, YouTube, Pinterest)
  
• Google News and other news sites
  
• Email marketing campaigns
  

How do syndication networks work?

It helps you reach a wider audience and gain more backlinks by sharing your content on different platforms.

How is it beneficial to collaborate with travel influencers?

Influencers can reach large audiences, promote your brand and gain backlinks from authoritative websites.

What are the most common mistakes in SEO content strategy?

• Keyword stuffing
  
• Producing poor quality and duplicate content
  
• Insufficient backlink analysis
  
• Not giving importance to mobile compatibility and user experience
  

How can I benefit from your content marketing and backlink services?

You can contact us to get detailed information about our services and to create a customised content strategy.

Tripadvisor is one of the largest travel platforms in the world and provides an opportunity for hotels, restaurants, tour services and other travel businesses to reach a large customer base. A good Tripadvisor profile increases the visibility and credibility of your business.

How to open a Tripadvisor business account?

To open a business account, you need to go to Tripadvisor's Official Business Registration page and enter your business information.

How can I optimise my Tripadvisor profile?

• Write a descriptive and original business introduction.
  
• Add professional photos.
  
• Fill in your contact details and facilities completely.
  
• Make regular updates.
  

How can I manage comments on Tripadvisor?

Responding to all positive and negative comments in a courteous and professional manner strengthens the reputation of your business. You can use Tripadvisor Business Centrefor comment management.

How to increase Tripadvisor comments?

• Kindly remind your guests to leave a review.
  
• Add your Tripadvisor review link to your website and social media profiles.
  
• Encourage natural reviews by providing quality service.
  

How to deal with negative reviews?

• Respond constructively and focus on customer satisfaction.
  
• Take a professional approach to resolve customer complaints.
  
• Request a review of unfair comments by complaining to Tripadvisor when necessary.
  

Can I advertise my business on Tripadvisor?

Yes, you can highlight your business using paid promotion tools such as Tripadvisor Ads or Special Offers.

How to improve Tripadvisor profile in terms of SEO?

• Use the right keywords in descriptions.
  
• Add content suitable for popular search terms.
  
• Keep your profile dynamic with images and user interactions.
  

How to use Tripadvisor analytics?

Thanks to the analysis tools offered by Tripadvisor, you can follow the visitor traffic, interactions and conversion rates of your profile and develop strategies accordingly.

Can a reservation be made through Tripadvisor?

Yes, you can make direct bookings with Tripadvisor Experiences and other booking integrations.

Is Tripadvisor a platform that needs to be constantly updated?

Yes, updating your content regularly, adding new photos and responding to customer comments increases your visibility on Tripadvisor.

How can Tripadvisor be used for travel agencies?

Travel agencies can reach potential customers by listing tours, activities and experiences and get bookings on Tripadvisor.

How can I correct wrong information on my Tripadvisor profile?

You can update your information by logging in from Tripadvisor Business Centre.

What should I do to get to the top of Tripadvisor?

• To get high rated comments.
  
• Increase customer satisfaction.
  
• Make your profile SEO compatible.
  
• Share up-to-date and quality content.
  

How can I report spam or fake reviews on Tripadvisor?

You can notify Tripadvisor using the ‘Complain’ option in your business panel.

How to integrate Tripadvisor and social media?

You can reach more users by sharing your Tripadvisor link on Instagram, Facebook and other social media platforms.

Why is my Tripadvisor business account not approved?

If incomplete or incorrect information is entered, the approval process may be delayed. Make sure you enter your documents completely.

What are the additional services Tripadvisor provides for hotels and restaurants?

• Tripadvisor Ads
  
• Tripadvisor Premium (Analytics, competitor comparisons)
  
• Tripadvisor Experiences (Listing for tours and activities)
  

How to get Tripadvisor support?

You can get support specific to your business through the official Tripadvisor Help Centre.

We can help you maximise the online visibility of your business by providing you support with our expert team in Tripadvisor setup and management processes.

Hosting is a server service that makes your website accessible on the internet. Your files, databases and other content are hosted on these servers, allowing visitors uninterrupted access to your site.

Which type of hosting services do you offer?

• Shared Hosting: Economical hosting solution for small and medium-sized websites.
  
• VPS (Virtual Private Server): Dedicated virtual servers for users who want more control and resources.
  
• Dedicated Server (Dedicated Server): Fully dedicated server service for large-scale and high-traffic sites.
  
• Cloud Hosting: A scalable and reliable solution that offers flexible resource utilisation.
  

How is your hosting service secured?

• DDoS protection
  
• Advanced firewalls
  
• SSL certificate support
  
• Daily security updates and monitoring systems
  

How do you guarantee that my website is always accessible?

We offer 99.9% Uptime guarantee. Thanks to our redundant infrastructure and powerful servers, your website will always remain accessible.

How to ensure server performance?

• Next generation processors and SSD discs
  
• Optimised network infrastructure
  
• CDN integration for fast content delivery
  

How is backup done in the hosting service?

Your data is automatically backed up every 3 days and can be restored as needed.

Can I move my existing website to your hosting service?

Yes, we offer free migration support by our expert team.

Can I upgrade between hosting packages?

Yes, you can upgrade your hosting package or increase your resources according to your needs.

Do you offer email service?

Yes, we offer corporate email accounts and secure email hosting solutions.

Do you do domain registration and management?

Yes, we offer domain name registration, renewal and transfer services.

Which control panel do you use?

We offer user-friendly control panels such as cPanel and Plesk, allowing you to easily manage your website.

How does your technical support service work?

Our 24/7 technical support team is available via email, phone or live support.

Is your hosting service SEO friendly?

Yes, we provide an SEO compatible infrastructure thanks to fast servers, CDN integration and HTTPS security.

Is your hosting service compatible with WordPress?

Yes, you can get high performance thanks to our WordPress-optimised servers.

Where are the data centre locations?

We offer global access with our reliable data centres located in different geographical regions.

How often is your backup service performed?

Automatic backups are performed every 3 days, manual backups are also available.

What additional services do you offer to improve the security of my website?

• SSL certificates
  
• Malware scanning and removal services
  
• Advanced firewalls
  

Which programming languages are compatible with your hosting service?

Popular software languages such as PHP, Python, Node.js, Ruby, ASP.NET are supported.

Do you have database support?

Yes, we support database solutions such as MySQL, PostgreSQL and MongoDB.

How can I monitor my server resources?

You can instantly monitor your CPU, RAM and disc usage from your control panel.

A domain is a unique address that makes a website recognisable on the Internet. For example, ‘example.com’ is a domain name.

What should I pay attention to when choosing a domain?

• Must be short and catchy
  
• Must be compatible with your brand
  
• Easy to write and read
  
• Must be SEO friendly (may contain keywords)
  
• Choose a suitable extension such as ‘.com’, ‘.net’, ‘.org’
  

How to choose an SEO compatible domain?

Short and easy-to-read domains containing keywords can perform better in search engines.

How does the domain registration process work?

1. A suitable domain name is determined.
   
2. The domain name is queried for registration.
   
3. If appropriate, the domain is purchased and registered.
   
4. Management and renewal processes are followed.
   

How many years is domain registration valid?

Domains can usually be registered between 1-10 years. Renewal is required before the time expires.

Can I transfer an existing domain?

Yes, you can transfer your existing domain and manage it in our system.

What is domain hosting?

Domain hosting is a service that includes the routing of your domain name and DNS (Domain Name System) management.

What is domain parking?

It is a process used to temporarily redirect or protect domains that are not yet used.

How is DNS management done?

DNS settings ensure that your website is directed to the correct servers. DNS management ensures that e-mail and other services work properly.

Can the name be changed while the domain is registered?

No, a registered domain name cannot be changed. However, routing can be done by taking a new domain.

What happens if the domain expires?

If the domain expires:

• In the first stage, additional time is given for renewal.
  
• If it is not renewed, it can be auctioned or registered by another person.
  

Is your domain service secure?

Yes, we offer advanced security measures and additional protections such as WHOIS privacy.

Can I get a custom email address for the domain name?

Yes, you can create professional email accounts dedicated to your domain name.

Does the domain name come with an SSL certificate?

SSL certificate is an optional service, it can be purchased additionally.

What is a premium domain?

Premium domains are usually short, generic and high-value domains and can be priced higher than standard domains.

What can I do if the domain I want is already taken by someone else?

• You can consider an alternative extension (.net, .org, .co, etc.).
  
• You can create a similar domain.
  
• You can contact the current domain owner and make a purchase offer.
  

What do domain extensions (TLD) mean?

• .com - Commercial businesses and general use
  
• .net - Network services
  
• .org - Organisations and non-governmental organisations
  
• .edu - Educational institutions
  
• .gov - Government agencies
  
• Special extensions such as.travel, .hotel, .tech are suitable for sector-based use.
  

Is it advantageous to buy more than one domain?

Yes, it can be beneficial to register more than one domain to protect your brand and prevent competitors from buying similar domains.

Which payment methods do you support for domain service?

We offer various payment options such as credit card, bank transfer and PayPal.

Can I get support for your domain service?

Yes, our technical support team is at your service 24/7.

Channel management is a system that enables hotels to manage their room inventory and rates on a single platform through Booking.com, Expedia, Airbnb and other OTAs (Online Travel Agencies).

Why is channel management important?

• It prevents the risk of overbooking.
  
• Price and availability are automatically updated on all channels.
  
• Increases bookings by enabling the hotel to appear on more platforms.
  

Which OTAs can I integrate with?

• Booking.com
  
• Expedia
  
• Airbnb
  
• Agoda
  
• Hotelbeds
  
• TripAdvisor and more
  

How do you set up a channel management system?

1. We analyse your hotel's existing reservation and management systems.
   
2. We determine the appropriate channel manager platform.
   
3. We integrate your OTA accounts.
   
4. We make special pricing and inventory management settings for your hotel.
   
5. We provide training to hotel staff after the test process.
   

How are rates and availability updated with channel management?

When a reservation is made, the system synchronises the price and availability on all OTAs in real time.

How does the channel management system prevent overbookings?

The system prevents overbooking by instantly updating availability on other platforms when a room sale is realised.

What is dynamic pricing?

It is a pricing strategy that automatically changes according to demand, season and competitor prices.

Can I follow competitor prices?

Yes, with competitor price analysis, you can track price changes in the market and adjust prices to stay competitive.

Which types of reports are available?

• Analysing reservation sources
  
• Occupancy rates report
  
• Revenue analyses
  
• OTA performance benchmarks
  

Is the channel manager mobile-friendly?

Yes, most channel management panels are mobile-friendly and can be managed on the go.

Can it be integrated with the hotel's own booking engine?

Yes, channel management systems can be integrated with the booking engine on the hotel's own website.

How will channel management affect my hotel website traffic?

Integrating with more OTAs can increase the visibility of the hotel and drive direct booking traffic to the website.

Can I do channel management for multiple hotels?

Yes, we have solutions that support multiple property management.

Do you provide training for hotel staff?

Yes, we provide comprehensive training on how to use the system.

Do you offer technical support?

Yes, we provide 24/7 technical support and offer a quick solution to any problem.

Metasearch (meta-search engines) are platforms that compare hotel rates and availability across multiple booking sources to provide users with the best options.

Which metasearch platforms do you work with?

• Google Hotel Ads
  
• Trivago
  
• Skiing
  
• Skyscanner
  
• Tripadvisor and others
  

What is the difference between Metasearch and OTA?

• Metasearch: Allows users to compare prices on different booking sites.
  
• OTA (Online Travel Agencies): Book hotels through their own systems and receive commission.
  

How to integrate Metasearch?

1. A connection is established with the hotel's booking engine or channel manager.
   
2. Price and availability information is synchronised in real time.
   
3. The hotel's listing is optimised and published.
   

How can I be more visible on metasearch platforms?

• Using competitive pricing strategies
  
• By adding high quality photos and descriptions
  
• By optimising advertising offers
  

Can I get direct bookings with metasearch?

Yes, metasearch platforms can redirect directly to your booking engine.

How are prices managed in metasearch systems?

Prices are updated in real time through dynamic pricing strategies and channel managers.

Can I track competitor prices?

Yes, metasearch systems analyse competitor rates to ensure that the hotel remains competitive.

What types of analyses and performance reports are provided?

• Click-through rates
  
• Conversion rates
  
• Ad spend optimisation
  

Why is Metasearch optimisation important?

Optimisation increases booking conversion rates, allowing you to receive more direct bookings.

How is the budget managed in Metasearch ads?

• Spending is optimised through budget setting and bid management.
  
• Strategic bids are made for more visibility.
  

Do Metasearch platforms have an impact on SEO?

Yes, it indirectly contributes to SEO by making your hotel more visible in search engines.

Do you provide mobile compatibility?

Yes, mobile-friendly booking processes are optimised for metasearch platforms.

Can I integrate with my existing booking system?

Yes, direct integration with your channel manager or booking engine is possible.

Do you provide training to hotel staff?

Yes, we provide comprehensive training on metasearch management and optimisation.

Do you offer technical support?

Yes, we offer 24/7 technical support and ongoing consultancy services.

Google Setup is a service that strengthens the online presence of hotels and travel agencies by ensuring that they are correctly positioned on platforms such as Google My Business, Google Hotel Ads, Google Analytics, Google Ads and Google Search Console.

Why is Google My Business important?

The Google My Business profile ensures that your hotel or travel agency appears on Google Search and Google Maps, providing customers with accurate and up-to-date information.

How is the Google My Business profile optimised?

• Correct business information is added (address, telephone, website).
  
• High quality photos and videos are uploaded.
  
• Regular updates and content are shared.
  
• Positive comments are encouraged and comments are responded to.
  

How does Google Hotel Ads work?

Google Hotel Ads allows you to get direct bookings by showing your hotel on Google Search and Maps.

What is the difference between Google Hotel Ads and OTAs?

Google Hotel Ads attracts bookings directly to your hotel, while OTAs manage the booking process by taking commission.

Why is Google Analytics integration necessary?

Google Analytics allows you to track traffic sources, user behaviour and conversion rates by analysing website visitors.

What does Google Search Console do?

By monitoring your website's performance on Google, it detects SEO errors, resolves indexing issues and helps you increase organic traffic.

How to manage Google Ad Campaigns?

• Special Google Ads campaigns are created for your target audience.
  
• Keyword analysis is performed and conversion-oriented advertising strategies are applied.
  
• Ad performance is regularly optimised.
  

How to create SEO compatible content?

• The right keywords are used on your website.
  
• Meta titles and descriptions are optimised.
  
• Content is organised to improve user experience.
  

How to manage Google comments?

• Strategies that encourage positive comments are developed.
  
• Reputation is maintained by giving professional responses to negative comments.
  

Do you provide technical support for Google platforms?

Yes, we offer 24/7 support to adapt to changes in Google algorithms and manage updates.

Do you offer training and consultancy services?

Yes, we provide comprehensive training and strategic consultancy to help you use Google platforms effectively.