The Agency Loyalty Programme developed by Online Tourism Partner is a milestone in the tourism industry. This innovative programme offers a strategic approach to deepen the cooperation between hotels and travel agencies, allowing both parties to benefit mutually. The main objective of the programme is to increase the loyalty of agencies by rewarding their sales performance and to allow hotels to direct their sales strategies more effectively.
Aims and Objectives
The main objective of the Agent Loyalty Programme is to motivate agents to improve their sales performance and thus generate more revenue for hotels. To achieve these objectives, the programme includes various strategies:
Rewarding Sales Performance: Encouraging agents to become loyal business partners by measuring and rewarding their performance.
Increasing Suite & Villa Sales: Increase the profitability of hotels by promoting sales of high-margin room categories.
Analysing Sales Performance: Analysing sales trends in different markets and developing effective marketing strategies.
Operator and DMC Collaborations: Establishing more efficient co-operations by monitoring which operators the agencies work with.
Tracking Booking Traffic: Effective monitoring of the bookings made by the agencies.
Increasing Sales: Encouraging sales with special promotions and extra points promotions.
B2B Loyalty Programme Details
The programme is supported by a variety of tools available to agents:
Custom Website Design: A platform that agencies can easily access and use with a user-friendly interface.
Hotel & Room Details, Contract Prices and Points Calculation: Detailed information about hotels as well as all the information needed to calculate loyalty points.
Agency Membership: A system for agencies to easily become a member of the programme and benefit from the advantages.
Agency Reservation Definition Screen: An interface designed for easy booking operations.
Score Calculation by Market: Special point calculation systems for different markets.
Agency and Hotel Admin Screens: Special management panels for both agencies and hotels to manage their performance and loyalty programme data.
Online Tourism Partner's Agency Loyalty Programme contributes significantly to the digital transformation processes in the tourism sector and increases the competitive advantage in the sector. This programme aims to increase the overall efficiency and profitability of the industry by strengthening the cooperation between agencies and hotels. This programme, which increases the motivation and loyalty of agencies, is a win-win model that allows hotels to direct their sales strategies more effectively.
